How to Double Your Business’s Visibility
A lot of business owners spend countless dollars every month on ways to generate leads for their business. They will buy ads in newspapers, put out flyers, try a direct mail campaign, do a radio add and even advertise on TV. All these traditional methods of advertising are good, but there is something mission for the list: the internet.
Businesses are missing out on tens of customers and hundreds of dollars. Let me re-phrase that, business could be missing out on hundreds of customers and thousands of dollars. That’s right, that is how important having an online presence and being visible on the web is.
So how do we become more visible on the web and utilize the top 3 search engines: Google, Yahoo and Bing to our advantage? Easy, we utilize their business solutions – Local and Pay Per Click search. We accompany this with a strong organic marketing plan to complete the tri-fecta.
We are going to quickly discuss the benefits of each method starting with Local search.
Local Search
Local search is a business listing that appears in a designated box in the search engines. This is most commonly found when you search for a location + a specific business or product or service you’re looking for. This can be the most effective way to drive local traffic to your site. A well optimized places page will have you be the first choice for people in your area looking for your products and services. Not only that, but the listing is free – getting to the top of the listing; however, can be a challenge sometimes.
Organic Search
Organic search is next on our list. Organic meaning being found in the natural results of the search engines. Being found high in the natural results adds trust to your brand – more so than pay per click marketing. The downside to organic search is it can take time to rank high. If you’re in a competitive niche – it could take months or even years to get on top depending how aggressively you optimize your website.
Pay Per Click
The last method is pay per click. This is where you bid on the position you appear when people search for your designated term. Unless your site is optimized you can potentially lose a lot of money. The upside; however, is that local search terms can be relatively inexpensive to bid on, several cents in fact. So depending on the niche and your strategy, you could potentially have a great return on investment using pay per click marketing.
Applying any of these three methods of online promotion can have a huge impact on your business. Applying all three properly will have a massive effect and could result in thousands of dollars in potential revenue. Consider the fact that 73% of searches made online are regarding a local offline business – you want to be visible and standing right in front of your potential client so they come to you.
Strategy Focus On In 2012
The common tone going into 2012 is cautious optimism. Economies remain very fragile and so lavish spending on your marketing would be a high risk activity. Instead, focus in 2012 on your high payoff activities and leverage the abundance of low cost, no cost marketing tools available to you. From a budget standpoint, try to secure a monthly amount that won’t increase debt (i.e. avoid ramping up credit lines or credit cards) and instead look at what you can realistically spend to acquire a new client. If this is less than what you have spent in the past, then you should really be reaching out to a strategist, like me, to help you figure out how to get a bigger bang for your buck.
Video – video marketing is becoming more and more mainstream. Use them for testimonials, to explain a concept on your site, for product tutorials, or even to share great content on your area of expertise. The good news is you don’t need to necessarily invest in high cost camera work or production. Instead you can use a good webcam or video on your phone and edit with low cost software yourself. You can house your videos for free on your own You Tube channel (also the second largest search engine after Google) and embed from there onto your site or blog.
Engagement – with the economy still being vicarious, solidifying relationships with your network, prospects and clients is key. It’s not enough to just have a Twitter account without posting, following and engaging others. Plan ways to get people to truly connect with you – ask questions, respond to comments, hold contests, and automate some of your communications to ensure you don’t drop the ball.
Leverage Mobile Technology – it’s interesting to look at your Google Analytics for your site and see how much traffic is coming these days from mobile devices. Converting your site to operate correctly on smartphones should be your next major web development. Consider creating useful apps and make sure you take advantage of QR codes to share information, not to mention for better tracking of your marketing initiatives.
Moving the Free Line – if giving something for free has become the norm in your industry, consider upping your game. Look at your products and services. Are there some low cost opportunities that you can now give away, something your competitor’s would actually charge for? Consider giving this away for free and offering an even better quality paid product or service. Crazy, I know, but effective!
Whatever you do, make sure, as usual, you focus on your sweet spot and you differentiate yourself from the competition. Strategy before tactics is like an ounce of prevention for a pound of cure!
E-Commerce Business Solution
E-commerce business have been a choice of so many people all over the world. The world has turn to online living that’s why e-commerce business can be so promising. But promising business will never work without a good system and management. If you are network expertise, you can use the opportunity to give computer network solutions for e-commerce businessman. But if you more interest to build your own e-commerce business then you will need network solution from the expert.
E-commerce business is more than building your own website and sell your products and services. You must have website development to increase functionality. From design to implementation of the website is very important to attract people attention. Increasing visitor to your website also something you must concern with. There are millions website on the internet and so many e-commerce business run in the same field with you. You need to win the competition or you will fall apart. Trust your e-commerce development to e commerce company which will give best solution to reach your goal and become the winner between your competitor. They will give you various options of platform to set up your system, with integrated database. They will recommend solution to suit business from starting point to fulfillment. They will help you with SEO and bring many visitor to your website and bring success to your e-commerce business.
Accounting is very important to every business, including e-commerce. To help you deal with business accounting you need special software and assisted software may help you a lot for easy and fast accounting solution. There are so many assisted software you can find online, you can even find senior housing software. The software will help you to enter, search, view, analyze, control, modify, and all about functionality of accounting. Just browse around and find the right assisted software to help you.